Toy Fair 2010 is just a month away. For many it very well might be a make or break proposition. Competition for that 1 chance of a lifetime to set your toy or game on such map is firm. Not only are you competing against hundreds of other folks that are seeking that exact same likelihood of a lifetime, you are also competing against the significant players in the toy business, by way of instance, Mattel and Hasbro. What then can you do to make sure that the series is a triumph for you and that you receive the coverage essential for advancement and what are a couple of pitfalls to avoid? The solution is to have a strategic marketing and marketing campaign just for Toy Fair as you accomplish for your business year round.

The main Mistake that many make at hong kong toys & game fair is not being prepared for the requirements that the media may make on you, by way of instance, not having a media pack easily available. Many in the media would not even think about covering a business except if it is a press unit. Ideally an attendee for the series should send out their media unit to websites covering Toy Fair months or even weeks beforehand. Also send out a media pack to the community news media.

 Even however your regional media might not be covering hong kong fair, the very fact that you are displaying at Toy Fair is information and by notifying your regional media may lead to a report about you which builds your media portfolio also reaches prospective customers. Try not to place all your press kits at the tradeshow media space. Many times a reporter will walk the series and see a display that interests them and request a press unit then and there. In case you do not have a media unit easily available it might cause a lost media chance. In your media unit you need to include business information, sales sheets, current public statements and media coverage, biographies of key workforce, higher quality photographs of your key personnel and product, and frequently asked questions and answers that the media might have concerning your toy or game. Also be certain that your press unit can be obtained .

All media at Toy Fair is vital. Many exhibitors feel that solitary the significant press is important at the show. I have seen exhibitors basically scorn a reporter from a regional New York affiliate and state that they are merely available for the networks or major dailies. Perhaps that lightening will strike yet odds are that it would not. Many exhibitors think only the significant media will ensure they have achievement. That is not accurate. I have seen one little company get a significant contract based on a radio interview that they did and a key store buyer occurred to listen to the radio while their network looks did not garner any significant sales